Content Marketing Project: Office of Innovation/Chemurgy

During the Spring 2025 semester, I have been involved in a content marketing course at the University of Iowa led by Jeff Grisamore (President and CEO of EGR International Inc. and BlackLab Media Group).

We are operating as a content marketing agency focused on developing strategies and creating content for medical biomanufacturing labs in Iowa City, Iowa. Our efforts are the result of a National Science Foundation grant aimed at fostering interest in biomanufacturing careers among young adults aged 18 to 20.

As the social media team lead, I organize content schedules with subjects and team members. I have also taken the lead on both of our initial client presentations: the first focused on our content marketing plan and the second on our storyboards. Our team is scheduling to start filming social media content on March 31st.