During my 10 months as a marketing intern at Honka Log Homes USA, my primary responsibility was to manage social media platforms for Honka Log Homes USA—covering Instagram, TikTok, Pinterest, and Facebook. This required not only a strategic approach to content creation, but also a clear understanding of our target audience across each platform.

Additionally, I was tasked with designing landing pages utilizing Hubspot and CostCertified. These pages were crafted with the intent to seamlessly guide American consumers from our Finnish partner’s digital content to ours.

Through these initiatives, I successfully enhanced the company's marketing funnel, always focusing on the fundamental elements that drive consumer interest: the "hook" to capture attention, a compelling "story" to engage and inform, and a persuasive "call to action" to inspire the desired response.